Efforts in promoting the ASEAN region as a single tourism and destination have faced several challenge namely, the current global pandemic disease that is spreading across the region. However, despite those challenges and the current global economic downturn, Southeast Asia remains a vibrant and robust tourism destination with a diverse range of attractions and offerings.
Awang Wardi bin Haji Mohammad Ali, Deputy Permanent Secretary, Ministry of Primary Resources and Tourism in his opening remarks at the Special Meeting on Visit ASEAN @50 and Related Meetings on Tourism. Awang Wardi in his capacity as Chairman of the meeting encouraged the collaboration and partnership both from the public and private sectors in order to achieve the success of the Visit ASEAN @50 Golden Celebration Campaign, as the objectives of the campaign is to raise awareness of ASEAN as a single tourism destination and to raise international visitor arrivals to Southeast Asia to 121 million by the end of 2017.
The week-long Meeting discusses preparations and progress by ASEAN Member countries on their national programs, promotional campaigns and marketing activities throughout 2017 in support of the 50th Anniversary of ASEAN. The meeting is to discuss and work hand in hand to advance the ASEAN region as the world’s top tourism destination.
Source: Radio Television Brunei