Bandar Seri Begawan – The Ministry of Health in Brunei Darussalam is implementing a Customer Service Training Programme for its frontline officers and staff, aiming to enhance public confidence in healthcare services. The initiative was highlighted by Yang Berhormat Dato Seri Setia Doctor Awang Haji Mohammad Isham bin Haji Jaafar, the Minister of Health, during a Town Hall Session held on the morning of 12th December at Dewan Al'-Afiah, Ministry of Health.
According to Radio Television Brunei, the programme is designed to cultivate professionalism and empathy among frontline healthcare workers. Emphasizing the importance of friendly and courteous service, Yang Berhormat explained that such an approach not only positively impacts patients but also boosts the Ministry of Health's reputation as a provider of excellent healthcare services. The minister stressed the importance of being polite, patient, attentive, caring, and quick to respond, particularly for patients in urgent need, to enhance customer satisfaction and the overall patient experience.
The Town Hall Session was attended by approximately 300 officers and staff from the Ministry of Health in the Brunei Muara District. The session included a briefing on the findings of the Customer Service Relation Survey and standards for customer care. Similar sessions are scheduled to take place for Ministry officers and staff in the Belait, Tutong, and Temburong Districts throughout the month.