Matcha Workshops Boost Opportunities for Local Businesses

BANDAR SERI BEGAWAN: Matcha, a traditional Japanese green tea, is experiencing a surge in popularity, creating new business avenues for small and medium enterprises in the country. Matchayuki, a local organization, is capitalizing on this trend by hosting workshops and small gatherings aimed at educating participants about the various types of matcha, its grading, and the art of preparing an exquisite matcha beverage.

According to Radio Television Brunei, these workshops are led by seasoned baristas who teach attendees about the diverse flavor profiles of matcha and the techniques required to prepare it. The initiative caters to both coffee enthusiasts and those who prefer caffeine-free options, highlighting matcha’s versatility as a beverage choice.

A significant objective of these workshops is to bring together small businesses, providing them with the chance to expand their offerings by incorporating diverse matcha-based menus. The gatherings also serve as a platform for matcha enthusiasts to connect, exchange information, and deepen their appreciation of this traditional drink.