Bandar Seri Begawan: The Pop-Up Sales with the theme 'Tradisi Melayu Kitani' organised by IBTE Sultan Bolkiah acts as a platform for local small businesses and student entrepreneurs to showcase Brunei's traditional culture and crafts.
According to Radio Television Brunei, the 3-day program provides students with the opportunity to gain hands-on experience in key aspects such as logistics planning, vendor coordination, and public engagement. It also strengthens students' skills in entrepreneurial management.