Bandar seri begawan: Online businesses in Brunei Darussalam are experiencing positive developments, driven by advancements in digital technology and a shift in consumer behavior towards cashless transactions and online purchases. This trend is transforming the local business landscape as more entrepreneurs turn to digital platforms to reach their customers.
According to Radio Television Brunei, social media has emerged as the primary platform for local entrepreneurs to market their products and services across various sectors, including food, fashion, beauty, and digital services. The accessibility of the internet and smartphones has been a significant catalyst for the growth of online businesses, particularly among micro, small, and medium enterprises.
With the backing of several relevant agencies, online businesses are not just an alternative but are becoming a crucial component of Brunei's economic landscape. Notably, the Brunei Economic Development Board (BEDB) has introduced strategic initiatives to support and empower local digital entrepreneurship. These efforts aim to foster a more sustainable and competitive digital economic ecosystem in the country.