Netflix Japan Subscribers Surpass 10 Million Milestone.

Tokyo: Netflix’s (NFLX.O) subscribers have surpassed 10 million in Japan during the first half of this year, with the streaming company’s Japanese-language programming attracting attention in the expanding market.

According to Radio Television Brunei, the subscriber base in Japan has doubled over the last four years. The streaming service has recently launched a series of well-received Japanese-language shows, addressing themes that distinguish it from traditional Japanese broadcasters.

Kaata Sakamoto, vice president of content for Japan, stated, “This year in particular we’re happy that productions such as ‘Tokyo Swindlers’, ‘The Queen of Villains’ and reality-romance show ‘The Boyfriend’ have been watched by so many people,” highlighting the success of specific shows in engaging the audience.