Brunei - The increasing support of domestic consumers for the local rice brand "Sembada" is anticipated to diversify Brunei's economic resources, reducing reliance on oil and gas sectors. This trend also aids in strengthening the country's agricultural sector.
According to Radio Television Brunei, "Sembada" rice, known for its quality, has gained a positive response from the public. It has become a featured item in one of the top local restaurants. The ongoing support from local consumers, coupled with its quality that rivals imported rice, positions "Sembada" as a preferred choice among Bruneians. There is also potential for marketing this rice brand internationally.