Bandar seri begawan: The 'Brunei Salebration' 2025 event is a government effort through the Department of Economic Planning and Statistics, Ministry of Finance and Economy, to encourage the public to support local businesses and enterprises by spending locally. The event which is held until 18th January 2026 is in conjunction with the school holiday season and the start of next year's school term.
According to Radio Television Brunei, the Brunei Salebration, organised every year, is hoped to help strengthen the local economy, as well as create various side benefits for businesses and entrepreneurs, including retail shops, food and beverages industry, and services. During the RTB Crew's visit to several premises in the country, businesses and enterprises participating in the 'Brunei Salebration' took the opportunity to offer various price discounts to attract the customers.