Support MSMEs to Develop Businesses.

Bukit Mentiri: ‘Pesta Kampung Kitani’ at Bukit Mentiri Recreational Park and Pancar Harapan Manggis Stall received encouraging response from visitors and became popular on social media. With the theme of village life in the 50s and 60s, the festival became a trend in the country, and became a platform to support the Micro, Small and Medium Enterprises, MSMEs to promote their business and products.

According to Radio Television Brunei, the MSMEs’ participation in this activity indirectly improves the quality of the product and attracts more customers. Influencer marketing through social media also has a huge impact on MSMEs. The festival’s popularity on social media platforms has significantly contributed to raising awareness about the products offered by these enterprises, thereby boosting their market presence and customer base.

The event’s nostalgic theme has not only captivated local audiences but has also served as an effective marketing tool for MSMEs, allowing them to showcase their products in a uniq
ue and culturally resonant setting. The initiative highlights the potential of themed events and social media as powerful drivers for business development and customer engagement.