UN Official Praises ‘Love the Philippines’ as a ‘Powerful Tourism Tagline’
Manila – The United Nations (UN) Tourism Regional Director for Asia and the Pacific, Harry Hwang, commended the Philippines’ tourism slogan ‘Love the Philippines’ for effectively attracting and engaging travelers interested in exploring Filipino culture and destinations.
According to Philippines News Agency, during an interview at the 36th Joint Commission Meeting of the Commission for East Asia and the Pacific and the Commission for South Asia, the slogan captures more than just the fun aspect of the country, emphasizing the cultural, historical wealth, and the warmth of its people. “It’s very right, the slogan, and only the Philippines can do that because when you say love Korea, love Japan, it doesn’t come up with the association,” Hwang remarked. He added that the slogan ‘Love the Philippines’ helps people understand and appreciate the unique aspects of Filipino hospitality and its rich cultural tapestry.
The Department of Tourism (DOT) introduced ‘Love the Philippines’ last year, aiming to highlight the country’s natural beauty, history, and culture beyond its reputation for fun. This effort includes promoting lesser-known destinations across the archipelago. During a technical tour organized for over 500 delegates attending the UN meeting, Hwang and others visited Cebu’s Camotes Islands, Dalaguete, Argao, and Aloguinsan, showcasing local heritage sites, culinary delights, and ecotourism initiatives.
According to Philippines News Agency, Tourism Secretary Christina Frasco noted that these locations demonstrate Cebu’s commitment to preserving its cultural heritage and advancing sustainable tourism practices. Aloguinsan, for instance, has gained international recognition, receiving the 2021 UN Tourism World’s Best Tourism Village award for its community-based ecotourism centered around the Bojo River.
Adding to the chorus of praises, Sinyoung An, a senior officer at UN Tourism for Asia and the Pacific, highlighted the Filipino people’s hospitality as a key asset to the nation’s tourism industry. During his visit to Argao, An was particularly struck by the local expressions of welcome and gratitude, underscoring that, “Regardless of how beautiful nature is or how great historical heritage is, after all, it’s the people that move people’s hearts.”