DAGUPAN CITY – The annual Bangus Festival in Dagupan, which commenced on April 14, is projected to invigorate the local milkfish industry and the city's economy, while also heightening environmental consciousness among its attendees. The festival, peaking with a grand street party on April 30, will see about 12,000 pieces or 5,000 kilos of bangus grilled, celebrating the city’s most cherished produce.
According to Philippines News Agency, despite the typical post-Holy Week downturn, there are no present concerns regarding bangus production, though prices have dropped due to fluctuating demand. Currently, fresh bangus is sold for PHP140 to PHP150 per kilo, reduced from PHP180-PHP200 during the Holy Week. The festival is not only a cultural spectacle but also a significant economic event, anticipated to attract many tourists who seek out Dagupan’s renowned bangus. Last year, the event led to a price increase post-festival due to boosted tourist visits.
In support of local industry, the mayor stated that consignacion (fish vendors) are encouraged to source 90 percent of their bangus from local producers, limiting external procurement to 10 percent. Additional plans are underway to establish designated areas for vendors to sell fresh bangus directly to festival-goers, enhancing the event's appeal.
The festival also includes a variety of activities such as the Barkada Fun Run, a bangus rodeo, cooking competitions, river clean-up initiatives, esports tournaments, and traditional street dancing, all designed to enhance both community engagement and tourism. Mayor Fernandez has also confirmed that measures are in place to ensure the safety and security of all participants during these events.