– Nexen Tyre sponsors the Australian Football team the ‘Geelong Cats’ and the New Zealand Rugby team the ‘Chiefs’
– With exposure in each stadium, the company is expected to improve brand awareness and relationships with local dealers in the Oceania region
SEOUL, South Korea, Feb. 27, 2015 /PRNewswire/ — Nexen Tyre announced today its sponsorship of the Australian Football team the ‘Geelong Cats’ and the New Zealand Rugby team the ‘Chiefs,’ as part of its new sports marketing plans to build brand awareness in the Oceania market.
Nexen Tyre’s static signage is displaying at the New Zealand Rugby team Chiefs’ home stadium of Yarrow Stadium.
The company is expected to create a broader sense of brand awareness through brand exposure in the stadium, by sponsoring the two powerful teams. The ‘Geelong Cats,’ the second oldest club in the Australian Football League (AFL), won three premierships since the commencement of the AFL — the 2007, 2009 and 2011 Grand Finals. The ‘Chiefs’ won the New Zealand Conference in 2012 and 2013, two years in a row, and has emerged as the most promising team in the 2015 New Zealand Conference.
For the third consecutive year, since 2013, Nexen Tyre will be sponsoring the ‘Geelong Cats.’ The company, however, first signed up as an official sponsor for the ‘Chiefs.’
Nexen Tyre will place advertisements on LED signage, scrolling banners and on static signage around the Geelong Cats’ home stadium of Kardinia Park, also currently known as its sponsorship name of ‘Simonds Stadium,’ as well as the Chiefs’ home stadiums of Waikato Stadium.
"As we begin sports marketing in the Oceania market by sponsoring popular sports team in each country, we are able to reach the public so that we can increase our brand awareness. In addition, we will actively engage in sponsorship activities in sporting events in order to build a powerful global brand image, as well as to target the Oceania market for sales growth," said Yoon Sang-Pil, Managing Director of Nexen Tyre Sydney. "We will also strengthen our relationship with local dealers and their loyalty, by inviting them to home games and to other various events."
Currently, Nexen Tyre operates a Sydney branch office in Australia for the Oceania market.
About Nexen Tyre
Nexen Tyre, established in 1942, is a global tyre manufactuer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tyre has 205 dealers based in approximately 130 countries around the world and owns three manufacturing plants — two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will begin operations by 2018. Nexen Tyre produces tyres for passenger cars, light utility vehicles and sport utility vehicles with advanced technology and excellence in design. The company also focuses on producing UHP tyres, which are based on advanced technologies. Nexen Tyre supplies OE tyres to global car makers in various countries around the world. In 2014, the company achieved some of the most distinguished design awards for the first time amongst the various tyre makers in the world. For more information, please visit http://www.nexentire.com.
Chelsea YJ Lee
Assistant Manager, Marketing Team