His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah Ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam, in a titah stressed that the Ministry of Health must be active in fulfilling its responsibility as the people cannot be asked to wait, since they at all times and situation truly requires treatment.

Thus, His Majesty emphasised, the importance of the implementation of the Ministry of Health’s Customer Friendly Service and make a reality that can be enjoyed by the public and not only on paper. His Majesty made the titah during his visit to Raja Isteri Pengiran Anak Saleha Hospital in the capital, yesterday morning. The Monarch also touched on the new strategy and comprehensive health care system as well as the excellence of the healthy living culture, effective regulations and policies to ensure protection for all, including a transparent and pro-active system. One of the target strategies is the implementation of Customer Friendly Service.

What is meant by customer friendly? Who is the customer? Obviously, they are the patients or those dealing with the hospital. They are the customers. Then, what is the meaning of friendly? Certainly it means being polite, transparent, amiable, attentive, kind, well-mannered, courteous, soft spoken, considerate, very responsive and such. All this need to be possessed by the Ministry of Health, specifically by the hospital. If this exists and is practised, then only it will fulfil the meaning of customer friendly.

Source: Radio Television Brunei