HONG KONG, March 18, 2015 /PRNewswire/ — Jebsen Group (Jebsen), a regional leader in marketing and distribution of premium products across Greater China, today announces that the Group achieved a turnover of HK$15.2 billion (Approx. RMB$12.3 billion) in 2014, up 4.8 per cent from previous year on the back of stable business growth. "As a private business, Jebsen’s success has always come from taking a longer term view of the market, yet still remaining agile enough to adapt to changing circumstances. Jebsen firmly believes in the continuing growth of the Greater China market. In 2014, we are making stable progress in our transformation, continuing to shift Jebsen’s business to higher value and investing in the growing middle class and their desire for a healthier and more varied and fulfilling lifestyle," said Mr Helmuth Hennig, Group Managing Director of Jebsen.
Aiming at providing stronger industry focuses in key business areas to achieve continuous and sustainable growth, Jebsen has reorganised and optimised its business structure effective January 2015. Under the unified master brand of Jebsen, now the Group has four strategic business units including Consumer, Beverage, Industrial and Motors, complemented by other specialised businesses including Logistics and Marine. With the completed Group reorganisation, each business unit is able to address the needs and requirements of customers and suppliers through its unique industry focus and ability.
Jebsen Consumer expanded its home enrichment business last year with a new collaboration with Mitsubishi Rayon Cleansui, a Japanese brand with a range of water purifiers in Hong Kong, and introducing the air purifier brand, AirFree to the mainland market – all complements the healthier lifestyle that Chinese consumers desire. In 2014, Jebsen Consumer has been recognised by its partner since 2008, Dyson, as the Consumer Distributor of the Year Award for China, and Marketing Impact Award for Hong Kong. Since 2012, Jebsen has expanded the sales network for Dyson products in more than 50 cities across Mainland China, gaining market share and outpacing the industry growth.
Jebsen Consumer has also turned over a new leaf with O2O (online-to-offline) operations, connecting closer with customers through JSelect, the first Jebsen own-branded online retail store (http://www.jselect.hk/), a flagship store on Tmall in Mainland China (http://jebsen.tmall.com/) and a brand new physical retail store in Shatin, Hong Kong. These new developments aim at delivering a meaningfully differentiated experience valued by customers in the Greater China region.
As one of the longest-standing business unit of Jebsen, Jebsen Industrial underwent an organisational optimisation in 2014 and has put in place a new business structure comprising Automation & Services, Specialty Ingredients & Solutions, Cinematic & Broadcasting Solutions, Automotive Technik, as well as the integration of Jebsen Building Products in 2015. In 2014, Jebsen Automotive Technik (JAT) introduced its own brand BLAUMANN to provide premium products, parts and services to the automotive aftermarket in Greater China. Jebsen tedrive Steering Systems (Shanghai) Co., Ltd., Jebsen’s fourth joint venture, was established to introduce advanced automotive steering systems to China. In 2015, Jebsen Industrial announced the first investment in a recycling joint venture with Clean Oil Investment Ltd., with a brand new plant to be built in Zhuhai to produce premium recycled base oil and lubricating oil products for industrial and automotive application, aligning with China’s efforts to reduce carbon emissions and pollution.
As one of Greater China’s leading independent importers of premium beverages providing consumers with choice across a range of owned and partner brands, Jebsen Beverage has expanded and strengthened its existing brand portfolio to further consolidate its leading market position. Blue Girl Beer, Jebsen owned beer brand, has maintained its lead to be the number one beer brand in Hong Kong for eight consecutive years (as of 2014) and has also achieved significant growth in East and South China. Jebsen has also been appointed by Anheuser-Busch InBev to be the exclusive distributor in Hong Kong & Macau markets for all global brands under ABI portfolio, including Corona Extra Beer (effective November 1, 2014), Budweiser and Harbin (effective November 18, 2014), Hoegaarden, Stella Artois, Leffe, Lowenbrau, Becks, and Boddingtons (effective January 1, 2015). Meanwhile, Jebsen Fine Wines continued to expand its portfolio with premium Japanese sakes being introduced to the Hong Kong market, and establishing a new partnership with Justin Winery in both Hong Kong and Mainland markets, an American wine estate that utilises organic growing techniques to produce its award-winning wines.
In 2014, Jebsen Motors enjoyed an exceptional performance, delivering a total of 8,393 Porsche cars, up 25% year on year. The year also saw the opening of the second Hong Kong Porsche Centre in Kowloon Bay, the upgrade and expansion of Porsche Centre Shanghai Puxi and the 10th anniversary of Porsche Centre Hangzhou Westlake. Welcoming the 60th anniversary of Jebsen’s partnership with Porsche in 2015, Jebsen Motors, as one of the largest Porsche dealers in the world, is committed to providing customers with quality products and services and creating value for partners.
"Jebsen has been committed to Greater China market for 120 years through both challenging times and periods of rapid economic development, we therefore have strong confidence in the sustainable development of Greater China. It is this commitment that has driven the Group’s efforts to constantly introduce leading products and services to this market. Jebsen will continue to make steady progress in this changing market environment by strengthening our core business on the foundation of its business optimisation to further realise the Group’s core purpose – To enrich people’s lives by providing a choice of quality products and services," said Mr. Helmuth Hennig, Group Managing Director of Jebsen.
About Jebsen Group
Founded in 1895, Jebsen Group is a focused marketing and distribution organisation. With a unique long established presence and deep understanding in Mainland China, Hong Kong, Macau and Taiwan, the Jebsen Group is committed to support our partners’ needs in building market demand, generating and supporting sales and serving as an important link to customers throughout the region. From a broad spectrum of consumer, beverage, industrial, and Motors products, Jebsen offers some 200 of the world’s leading products extensive local market access with a high degree in specialisation. Outside the region, the Jebsen Group enjoys close ties with sister companies in Australia, South East Asia, Denmark, Germany, Middle East and the United States. For more information, visit www.jebsen.com.