HONG KONG, Feb. 4, 2015 /PRNewswire/ — An exciting partnership between Hong Kong Airlines and Tai Hing Catering Group has been formed to bring Hong Kong gastronomy to the rest of the world. The 4-star (SKYTRAX) rated airline and well-established 25-year-old catering company have announced that they will offer a variety of delicious and authentic Hong Kong cuisine to business class passengers exclusively on Hong Kong Airlines, starting from February, 2015.
Mr. Li Dianchun, Commercial Director of Hong Kong Airlines, Miss. Eliza Sam, Mr. Stanley Kan, Director of Service Delivery of Hong Kong Airlines, Mr. Chan Wing On, Chairman of Tai Hing Catering Group, Mr. Eric Kwok, Miss. Jojo Chan, General Manager (Branding and Corporate Development) of Tai Hing Catering Group (from left to right), hosted the kick-off ceremony.
Senior purser of Hong Kong Airlines, Miss. Eliza Sam, Mr. Stanley Kan, Director of Hong Kong Airlines’ Service Delivery Department, Miss. Jojo Chan, General Manager (Branding and Corporate Development) of Tai Hing Catering Group, Mr. Eric Kwok, and Purser of Hong Kong Airlines (from left to right) participated in press conference activities.
Some of the Tai Hing dishes offered on Hong Kong Airlines have received "The Best of the Best Culinary Awards" by the Hong Kong Tourism Board, with exclusive in-flight delights such as, "HK Glorious Dragon: King of Tiger Prawn," "Boneless Chicken Stuffed with Minced Prawn Puree," and more. The partnership expects to bring notable business growth, and will help promote traditional Hong Kong cuisine on a global scale.
Hong Kong has always been a foodie’s paradise, and recent surveys have shown local gastronomy as the biggest selling point for Hong Kong’s tourism industry. Banking on this trend, Hong Kong Airlines, and Tai Hing Catering Group have specially designed a delectable in-flight menu of 18 traditional Hong Kong meals for business class passengers, which will be offered on designated routes on a two-week rotation starting from February, 2015. Business class passengers will be able to travel in absolute comfort, and enjoy the utmost in food quality and in-flight services.
Mr. Sun Jianfeng, Vice President of Hong Kong Airlines, said, "Through this partnership we are extremely excited to bring the taste of Tai Hing’s delicious dishes and award winning cuisine to our distinguished passengers. Hong Kong Airlines is a fresh, young and ‘very Hong Kong‘ company and Tai Hing’s vast experience in the catering industry will be a marvelous addition to our in-flight services. We hope to deliver the spirit, culture and tradition of Hong Kong through our highly sought-after menu."
Mr. Chan Wing On, Chairman of Tai Hing Catering Group, is excited about the recent collaboration. He explained, "This partnership is a great experience for Tai Hing and we have encountered some new challenges in designing a menu that is suitable for a commercial airliner. Therefore, we have formed a professional team to re-interpret our award winning dishes and to bring traditional Chinese barbeque delights to business class passengers. We hope to excite the taste buds of travelers and allow them to enjoy the best of traditional Hong Kong cuisine."
Mr. Sun Jianfeng added, "Hong Kong Airlines has always put the passenger first, and providing top-quality meals is a significant part of the overall in-flight experience. With this in mind, Hong Kong Airlines will choose the freshest ingredients and the best authentic cuisine to bring maximum satisfaction to passengers. We plan to further develop our business class products and services, and we hope that this partnership will attract more business class customers in the future."
Tai Hing also expressed their interest in expanding the markets as a result of the partnership. Mr. Chan Wing On explained, "Tai Hing already entered the market outside of Hong Kong a decade ago, with branches in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Singapore, and even in some international airports. In 2015 we will open even more branches in popular areas around Hong Kong, to allow locals and visitors to enjoy Tai Hing’s gourmet more easily."
This media release is issued on behalf of Hong Kong Airlines and Tai Hing Catering Group by Strategic Communications Consultants Limited.