Bandar seri begawan: His Majesty in the titah also expresses hope that the Pemedulian or Caring initiative will act as a catalyst to changes in the public service attitude and mindset.
According to Radio Television Brunei, the Pemedulian initiative is positioned as a transformative approach aimed at enhancing the quality of public service. His Majesty envisions this initiative as a means to foster a shift in both attitude and mindset among public service personnel.
The initiative seeks to encourage a more empathetic and responsive service culture, aligning with the broader objectives of improving efficiency and effectiveness within the public sector. By focusing on caring as a core principle, it is anticipated that public service workers will prioritize the needs and concerns of the community, thereby improving overall satisfaction and trust in public services.
His Majesty’s call for change underscores the importance of continuous improvement and adaptation in meeting the evolving expectations of the public. The Pemedulian initiative is expected to serve as a model for other sectors, promoting a culture of care and responsibility across various levels of government and public service agencies.