Franchises will help the economy and play on Brunei’s strengths in terms of the rule of law, lack of corruption, strong currency, capital, managerial talent, and strong neighbourhoods. The Ambassador Extraordinary and Plenipotentiary of the United States of America to Brunei Darussalam shared his thoughts during the Darussalam Enterprise, DARE Workshop on Franchising Opportunities in ASEAN.
According to His Excellency Craig Boyd Allen said franchising is involved with many things such as relationships, brands, systems and support, investment, entrepreneurship, territory, to the global network and also brand of the franchisor. Among the attendees during the workshop are local business community and entrepreneurs.
Source: Radio Television Brunei