The 'Hasil Segar Ladang Kitani' or Our Fresh Farm Produce is capable of raising the local agricultural output apart from ensuring that fresh produce can be supplied continuously. Such an initiative will not only be able to meet the demands of the domestic market, it also has the potential to meet the overseas market demand by meeting the international standard. With the increase in demand, local farmers can increase their output, and supply the produce more competitively.

In an interview, Dayang Hajah Aidah binti Haji Mohd Hanifah, Director of Agriculture and Agrifood, Ministry of Primary Resources and Tourism said that the ministry through the Agriculture and Agrifood Department is always ready to cooperate with farmers and supermarkets who are running value-added business using local produce as inputs in their process of value adding processes.

Source: Radio Television Brunei