The Department of Economic Planning and Development (JPKE), Ministry of Finance and Economy through the Competition and Consumer Affairs Department advised books and school supplies retailers to practice responsible and ethical retailing by providing good value and moderating cost of school supplies, to drive sustainable domestic consumption and business growth. The matter was stated during a recent visit by the JPKE.

JPKE also highlighted that ethical business practice will boost domestic customers' loyalty and retailers' reputation. While retailers are offering convenience of shopping for parents, JPKE would like to remind parents and guardians to get value for money supplies by comparing prices and quality in making informed purchase decisions, and to avoid overspending by managing their budget.

Consumers are reminded of their rights and responsibilities to seek clarifications from the retailers or sales representatives on prices or products if there are any doubts. Consumers are also advised to keep proof of purchase such as receipts in case of any required follow- up after the purchase, and also to study the terms and conditions of purchase, particularly for electronics items.

Businesses are also reminded to display price tags clearly on items to ensure price transparency and enable parents to make choices and price comparisons. This is required under the Price Display Regulations, failing which can face a penalty of not more than $1,000 after one warning notice. While subsequent offender can be prosecuted and face a maximum fine of $20,000 and imprisonment of up to 5 years.

For any feedback, complaints or queries related to consumer protection and competition issues, the public can refer to the Department of Competition and Consumer Affairs through Mobile application: PenggunaBijak / SmartConsumer or telephone 2230223 during office hours or email at '' or directly to the JPKE office at Jalan Ong Sum Ping.

Source: Radio Television Brunei