All parties including the government, private agencies and education institutions should together be responsible as well as be more diligent in reducing road accidents. Towards this, Her Royal Highness Princess Hajah Masna binti Al-Marhum Sultan Haji Omar 'Ali Saifuddien Sa'adul Khairi Waddien, Ambassador-At-Large at the Ministry of Foreign Affairs as the Royal Patron of the National Road Safety Council, MKKJR in a sabda said that through action groups that have been formed with members from various government and private agencies, the MKKJR has been able to focus in utilising resources and implement its initiatives. Her Royal Highness stressed this stimulated coordinated implementation based on the Whole of Nation approach, and the appointment of two MKKJR ambassadors was a wise measure to underline the issue to the public. Her Royal Highness made the sabda yesterday morning at the launching of the Road Safety Week 2018 that was held in conjunction with the World Day of Remembrance for Road Traffic Victims. The launching took place at the Empire Hotel and Country Club in Jerudong.

Upon arrival, Her Royal Highness was greeted by Yang Berhormat Dato Seri Setia Awang Abdul Mutalib bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohammad Yusof, Minister of Communications as Chairman of MKKJR; Dato Paduka Seri Haji Mohd Jammy bin Haji Muhammad Shah Al-Islam, Commissioner of the Royal Brunei Police Force as the First Deputy Chairman of MKKJR; Awang Haji Azhar bin Haji Ahmad, Permanent Secretary at the Ministry of Communications as the Second Deputy Chairman of MKKJR; and Doctor Awang Haji Supry bin Haji Awang Ladi, Deputy Permanent Secretary at the Ministry of Communications as the Secretary of MKKJR. The function commenced with the reading of Surah Al-Fatihah and doa selamat led by by Yang Dimuliakan Begawan Pehin Khatib Dato Paduka Haji Awang Mustafa bin Haji Murad.

The Minister of Communications in his welcoming speech said Brunei Darussalam continues its efforts to raise the importance of road safety issues, including the implementation of various initiatives in upholding the actions plans known as the 'Blueprint Decade of Action for Road Safety 2011-2020'. The Minister said the MKKJR has established four action groups that are equipped with its own initiative implementation. Through this approach, information sharing as well as data resource coordination can be fully benefited to form new initiatives or even facing the existing challenges.

Her Royal Highness Princess Hajah Masna in a sabda said that based on research conducted by the MKKJR and related agencies, most of the recent road accidents involved victims were front seat and back seat passengers who did not fasten their seatbelts.

In the sabda, Her Royal Highness expressed hope that research on road user practices is held annually, so that the result can be the core in identifying suitable measures and actions.

At this event, Her Royal Highness launched the 'Tell Everyone' campaign. Her Royal Highness also presented the Road Safety Programme Contribution Appreciation Award to private companies and stakeholders. This include the Brunei Shell Petroleum Sendirian Berhad; Brunei Shell Marketing; Persatuan Insurans dan Takaful Brunei (BITA) and PEMODA.

The World Day of Remembrance for Road Traffic Victims is celebrated on the 3rd Sunday in November every year. This international initiative aims to remember road accident victims and their families. Apart from that, the initiative also provides the opportunity to underline the role of various parties such as the medical and emergency services, the private sector, researchers and academics as well as the public in tackling the effects and causes of road accidents. This year's celebration carried the theme 'Roads Have Stories.'

Source: Radio Television Brunei