The yearly national sales event or Brunei Salebration will be held for 75 days commencing from 1 December 2018 until 13 February 2019. This is part of the Government's on-going efforts to promote Brunei Darussalam as a shopping destination and contribute towards increasing local consumption and to boost business activities.

The Department of Economic Planning and Development JPKE would like to inform that participating stores will only have to offer a minimum discount of 20% on at least 50% of the goods on displayed in their business premises. However, retailers are encouraged to offer better deals with creative and attractive offers to help draw shopper traffic in their stores.

Participating retailers will be offered an added platform to reach out and gain visibility through JPKE's SmartConsumer mobile application to advertise their offers to generate increased sales. The SmartConsumer application can be downloaded free on Apple Store and Google Playstore. Businesses participating in the Brunei Salebration (BSb) 2018 will receive a Participation Notice issued by JPKE that has to be clearly displayed at visible spot in the business premises.

The Brunei Salebration (BSb) 2018 Notification Form and the conditions for participation can be downloaded from JPKE's website at It can also be obtained from the counter at the Department of Competition and Consumer Affairs at the following address.

The completed Notification Form and Price List can be submitted through email at or to the counter at the Department of Competition and Consumer Affairs not later than 2 weeks before Brunei Salebration 2018 commenced.

Any inquiries, call at 2230223 during office hours.

Source: Radio Television Brunei